Some Findings Regarding the Use of Social Media as a Public Relations Tool: Example of TR 42 Region Municipalities

Abstract

Developments in information and communication technologies accelerate the transition from traditional management to e-governance. In this process, social media expands institutions' communication and interaction opportunities through highly accessible communication tools and platforms. Social media plays a vital role in municipalities' communication, interaction, recognition, and promotion activities, accelerating the transition from a traditional metropolis to an e-municipality. This study it is aimed to determine the social media usage levels of TR 42 region municipalities. The study analyzed the use of social media in the service delivery of the municipalities in the TR 42 region. The research data were obtained from the web pages of the municipalities forming the sample. Research findings show that municipalities actively use social media in the context of e-governance, but they need to make more progress in this area.