Some Considerations in the Evaluation of Industrial Sales Training Programs

Stephen P. Hutchens,Jon M. Hawes

doi:10.1007/978-3-319-16946-0_155

Some Considerations in the Evaluation of Industrial Sales Training Programs

Stephen P. Hutchens, Jon M. Hawes

Open Access

https://doi.org/10.1007/978-3-319-16946-0_155

Copy DOI

Publication Date: Jan 1, 2015

Affiliation: Creighton University, Lehmann Eye Center, University of Akron

#Sales Training Programs #Industrial Training Programs + Show 8 more

Abstract
Full-Text PDF
Similar Papers

Abstract

Careful evaluation of sales training programs has never been more important. The continuing impact of inflation on the cost of industrial sales activities and training programs dictates that increasing attention be devoted to their evaluation. This paper presents a discussion of some considerations in the evaluation of industrial sales training programs.

Full Text