Some computational challenges in mining social media

Abstract

People of all walks of life use social media for communications and networking. Their active participation in numerous and diverse online activities continually generates massive amounts of social media data. This undoubtedly “big” data presents new challenges to data mining, including how to select salient features for social media data with varied relations, how to assess user vulnerability, and how to ensure that patterns discovered from social media data are valid when no ground truth is available. We will illustrate the intricacies of social media data, present original social-computing problems, deliberate approaches to mining social media data to gain insight from real-world applications and deepen our understanding, and exploit unique characteristics of social media data in developing novel algorithms and computational tools for social media mining.