Abstract
This study explores the significant relationship between soft skills and the sales performance of life insurance agents in Tagum City. The findings contribute to existing knowledge in the literature by shedding light on the connection between soft skills and sales performance among these agents. Utilizing a quantitative approach with a descriptive correlational method, the study employed correlation techniques to characterize existing traits. The 87 life insurance agents in Tagum City who participated in the study demonstrated a high level of soft skills, encompassing communication, problem-solving, leadership, teamwork, and interpersonal skills. Similarly, their sales performance, measured in terms of self-efficacy, competitiveness, performance, and effort, was also notably high. Significantly, the study revealed a strong and statistically significant relationship between soft skills and sales performance among life insurance agents in Tagum City. The implications suggest the importance of prioritizing developing and refining soft skills for employees in this industry. Keywords: life insurance agents, quantitative research, sales performance, soft skills, Philippines
Published Version
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