Abstract
Soft power is a new concept and new theory; it was created by Joseph S. Nye, Jr. who mentioned in 1990. Now, soft power is popular word, you could heard in programs or read on the magazines. The meaning of soft power has a lot of different constructions. In fact, Soft power is an invisible power of a nation. It can shape other countries' preferences by its culture, ideology, system, political ideas, values, and the legitimacy of government's policies. This report will start from the origin of the concept of American soft power, then to explain the ways that how US implements its soft power. In order to verify whether American soft power is exist or not, in the first paragraph; it defines the meaning of soft power. In the other t paragraphs, it discusses with American soft power of cultural effect, for instance, Hollywoodish movies, American professional sport (NBA and MLB), and American high education system. In conclusion, the report wants to talk about why did Nye create the word? What is his purpose? The concept will affect U.S.A. foreign policy.
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