Comparing Russian, Chinese and American Soft Power Use: A New Approach

Abstract

ABSTRACT The soft power literature has indicated that American soft power use has been declining while Russian and Chinese soft power use has been increasing. Until now, the only way scholars could test such claims was to compare these countries’ soft power rankings. This paper uses a new soft power dataset that can evaluate countries’ soft power use. Using this dataset, this paper tests three hypothesis regarding China’s, Russia’s and the US’ soft power use for the time-period of 1995–2015. The findings indicate that surprisingly the US is still using more soft power than Russia and China. The data analysis also reveals that the US is leading in economic soft power actions over China and in military soft power actions over Russia as well.