Abstract
The intensive development of information technologies has contributed to the transformation of strategies, technologies, and methods for the implementation of foreign policy courses of states and the achievement of their diplomatic goals. The diplomatic technologies have expanded to include both classical diplomacy and digital technologies. This article analyzes the features of “soft power 2.0” as an instrument of modern diplomacy. “Soft power 2.0.” is considered by the author as a modifi cation of the traditional “soft power” strategy, integrating “persuasion technologies” with information and communication resources. As practice shows, digital services, programs, algorithms can use the actions of users of social networks and imperceptibly, gently control them, forming their preferences.
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