Abstract
The purpose of this research is to study the phenomenon of the idea of social entrepreneurship in the business sector at Dfanda Rotan UMKM. The method used is to conduct observations and interviews with informants who own MSMEs and community members of the women's group who have joined the Dfanda Rattan business. The results obtained show that the emergence of entrepreneurial social attitudes for entrepreneurs is influenced by the factual conditions faced by businessmen. Businesses that depart from zero point have been felt by business people so they feel the joys and sorrows. The development of market demand is answered by raising workers in a community empowerment scheme with women's groups in their villages, so that synergy is built. This condition was finally able to answer industrial problems and social disparities in the region.
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