Abstract
In the Soviet Union, for well-known reasons, training for a market economy was not carried out. Therefore, initiatives to open new educational programs in the transition period after the collapse of the USSR in universities usually came from active, focused on the use of international educational experience, teachers, as a rule, who had a humanitarian education. Many of the founders of future scientific and educational schools mastered their own new specialty independently, reading the few translated books available, sometimes working in practical projects in this profile (usually also heading marketing, PR, legal and personnel services in their universities).
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