Socio-cultural distrust of internet information

Abstract

We live in a globalised context due to internet communications and computing technology. Given the false or misleading information provided by some information service providers, there may be a rising distrust of internet-based material. In this paper, the goal was to evaluate the distrust of internet material, using a social demographic theoretical lens. The results of the study were fascinating, because the distrust for social media was higher than other internet communications. Males distrusted internet communications more than females. In contrast, American Indian and black females trusted internet communications more than males. The results of this study should generalise to marketing discipline practitioners such as new business product/service development and also to national policy makers.