Abstract
The dynastic political elites are those individuals who are descendants of the major political party. In the case of Pakistan, it is the PPP and PML (N), both political parties PPP and PML (N) has increased its campaign-led behavior by citing the leadership charisma of the people, party identity and economic and educational reforms in party manifesto. During the years 1988-2013, only two parties were associated with Pakistan electoral system including PMLN and PPP who took control of the assembly by winning the election. The paper aims to highlight the circumstances in which the people vote for the electoral party during the election. The broader interpretive research design was used to collect data from 30 voters, i.e. 10 voters of PPP, 10 voters of PML-N and 10 voters of other parties who casted their votes during the elections of 1988 to 2013. The findings of the study suggest that party age and political socialization played vital role in determining the voters’ affiliation with the party. However, respondents found unclear while reporting their party choices for the elections of 2018. Keywords: Dynastic Political Elites, Election Campaign, Party Manifesto, Pakistan People’s Party (PPP), Pakistan Muslim League-Nawaz (PMLN), Pakistan Tehrek-e-Insaf (PTI).
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