Abstract
This study explores the resurgence of neo-traditionalism in Igbo society, analyzing its link to socio-economic factors. Against a backdrop of economic challenges and cultural shifts, traditional beliefs resurface as responses to adversity and quests for meaning. Through a multidisciplinary approach, combining qualitative and quantitative methods, the research investigates how poverty, social injustice, unemployment, illiteracy, and parental influence shape cultural revival in Igboland. Findings reveal the intricate interplay between socio-economic dynamics and cultural identity, highlighting the resilience of Igbo communities. The study underscores the importance of addressing socioeconomic challenges to foster sustainable development and social cohesion. Ultimately, it emphasizes the significance of preserving cultural traditions for identity and collective well-being amidst contemporary complexities in Igbo society.
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