Socio-economic determinants of preserved fish consumption in Java Island: SUSENAS data analysis 2019

Abstract

Java Island is the center of economic growth with the highest population density in Indonesia but has the lowest fish consumption compared to other islands. Preserved fish is a diversification product with longer shelf-life and broader affordability; hence, promotion of preserved fish products may increase fish consumption in Java. This study aims to determine the consumption patterns and socio-economic factors that impact consumption of preserved fish products in Java. National socio-economic survey (Susenas) 2019 was the data source for this research to be analyzed by the Probit model. The results show that consumption of preserved fish in Java was 2.51 kgs/capita/year, and West Java Province was the highest consumption of preserved fish. Probit model indicates that consumption of preserved fish in West Java has a positive correlation with family size, marital status, subsidy recipient households and residents of West Java Province. Education level, urban areas, primary income as a fishermen, upper class and residents of DKI Jakarta province have negative correlations with consumption of preserved fish in Java. The analysis also shows that the overall probit model can accurately predict 62.70% consumption of preserved fish in Java. Therefore, preserved fish is still considered as an inferior good where a high level of education and economic status reduce the possibility of consuming preserved fish. Consumption of preserved fish in Java island can be increased through innovation and promotion of fish products so that the perception of preserved fish as inferior products can be changed.