Abstract
The phenomenon that occurred with the restoration of Ecce Homo in Borja (Zaragoza) has not gone unnoticed by the mass media in countries around the world since a small notice of this restoration appeared in the blog of the Borjans’ Studies Center in early August 2012. Thus, the paper aims to deepen the triple determination that we believe has caused an isolated incident to become a worldwide media boom. We refer to the phenomenon on the communicative global level, its collaborative or dialogued nature, and the interaction that has been generated by the creators and observers. From here we reflect on the social phenomenon that this new pictorial creation has generated both from the mass media and from various samples of creativity and different conceptions of art.
Published Version
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