Abstract
Management of businesses in the times of rapid and unpredictable changes, while striving for efficient implementation of statutory goals and maintaining economic efficiency, is a complex and uneasy task. Provided that managers want a company to implement not only business, but also social goals that fit into the broad concept of Corporate Social Responsibility, the process seems even more difficult. For this reason, it is important that contemporary managers should have versatile knowledge on management which deals with creating methods of effective and efficient implementation of business goals.
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