Abstract
An empirical study was conducted in Cape Town – South Africa – to determine whether social values (family, parents’ work and education) have an impact on entrepreneurship students in the universities of Cape Town, University of Stellenbosch, and University of the Western Cape, as well as Cape Peninsula University of Technology. The paper reviewed the literature about the role social values plays in the people’s lives. Respondents were the entrepreneurship university students. Data were collected in classrooms, and, in most cases, with the facilitation of both the lecturer and the researcher. Bivariate and multivariate tests of statistical significance were conducted, while Cronbach’s Alpha was used to measure the reliability of the research tool. Findings suggest that social values of the university students have an impact on their entrepreneurial intentions. The paper ends with recommendations to universities, entrepreneurship lecturers, parents, government and businesses, as well as civil society organizations. Keywords: social values, entrepreneurship intentions, university students, Cape Town. JEL Classification: Y4
Highlights
Social aspects have been largely recognized as crucial in shaping entrepreneurial decisions (Kinyua, 2013, p. 334) and the current study strove to determine their sphere of influence in the South African environment
Through the section on respondents’ characteristics, the current study showed the level of women’s interest in participation in entrepreneurial education arising from family backgrounds
This refers to the candidates’ expectations and beliefs about the support they will get from the groups to which they belong and from other reference groups in the process of setting up a business or being self-employed. This aspect has been recognized as important in the explanation of a person’s behavior about venture creation, mainly after Ajzen’s (1991) theory of Planned Behavior which explains choice of professional career. In light with this emerging body of knowledge about the role of social values in instilling entrepreneurial intentions, the current study aims at investigating the extent to which entrepreneurship students in Cape Town universities are influenced by their social values to behave entrepreneurially
Summary
Social aspects (family, work, education) have been largely recognized as crucial in shaping entrepreneurial decisions (Kinyua, 2013, p. 334) and the current study strove to determine their sphere of influence in the South African environment. 73) agree with the above statement, as they asserted that research on individual differences between entrepreneurs and nonentrepreneurs, to determine the characteristics of a typical entrepreneurial personality, has not achieved sufficiently sound results. Through the section on respondents’ characteristics, the current study showed the level of women’s interest in participation in entrepreneurial education arising from family backgrounds. Vivence Kalitanyi, Ph.D., Professor, Dean of Economic and Management Sciences Faculty, University of the Western Cape, School of Business and Finance, Cape Town, South Africa. Dick Jacobus (Kobus) Visser, Ph.D., Professor, University of the Western Cape, School of Business and Finance, Cape Town, South Africa
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