Abstract
This is the first attempt at measuring the social valuation of self-drive elderly tourists based on a case study of those visiting regional Queensland of Australia in their caravans. Using the negative binomial model incorporating travel cost, and data from a pilot survey of 90 respondents, it was found that the grey nomads' valuation of their visit to the Beaudesert region was A$833 per trip and their demand for travel was price insensitive. This reflects the huge sustainable revenue potential of the grey nomad market for tourism. The study also highlights factors that affect the visit frequency of grey nomads who are often repeat tourists. The findings of this study are an important policy tool for the management and understanding of elderly caravanning tourism.
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