SOCIAL STRATEGY PADA MEDIA SOSIAL UNTUK PROMOSI PARIWISATA DAERAH ISTIMEWA YOGYAKARTA

Abstract

ABSTRACT: This study was done to see a communications strategy using social strategy to conduct a tourism promotion by establishing a relationship between tourism stakeholders with the customer in this case tourists. Social strategy through social impact and impact strategy facilitates the use of social media as a tool of promotion in today's digital era. This study used a qualitative approach with in-depth interview to the perpetrators of tourism in Yogyakarta. The results showed that the Social Strategy through social impact and impact strategy for the promotion of tourism in Yogyakarta can build a relationship between tourism stakeholders with tourists both online and offline. Promotional activities can easily provide awareness and can be transmitted by social media followers to users of other social media