Abstract
The fusion of social media with artificial intelligence (AI) has sparked a revolutionary change in the dynamic world of modern marketing. This chapter, titled "Social Sphere Revolution: AI's Impact on Transforming Social Media Marketing," delves into the profound shifts occurring in the landscape of social media strategies. As AI technology continues to mature, its integration with social media marketing has ushered in a new era of personalised, engaging, and data-driven interactions between brands and their audience. This chapter begins by demystifying the role of AI in social media marketing, explaining its underlying principles and the ways it redefines conventional approaches. AI's impact extends to influencer identification, relationship management, and real-time interactions through chatbots and virtual assistants, all contributing to enhanced user experiences. Furthermore, the chapter explores AI's influence on content creation and curation, demonstrating how AI-generated materials coexist with authentic brand narratives. It delves into the intricacies of AI-powered social advertising and precision targeting, outlining strategies for maintaining ethical practices in an era of data-driven marketing. With a focus on the importance of ongoing learning and adaptation, the chapter ends by imagining the trajectory of AI in social media marketing in the future. It offers a curated list of resources, tools, and platforms, empowering marketers to navigate the evolving landscape with confidence. Ultimately, this chapter invites readers to embrace the Social Sphere Revolution, where AI and automation synergize to redefine the possibilities of connecting, engaging, and building meaningful relationships in the digital age.
Published Version
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