SOCIAL RESPONSIBILITY OF UKRAINIAN BUSINESS: CURRENT STATE AND DEVELOPMENT PROSPECTS

Abstract

Objective. The objective of the study is to summarize the experience of corporate social responsibility in the domestic economy and develop recommendations for further use of social responsibility by domestic companies in the postwar period. Methods. In order to achieve the objectives and goals, the following research methods were used: systematic and comprehensive analysis (to identify trends in social responsibility of domestic business), comparison and grouping, graphical and tabular methods (for visual representation of statistical material), abstract-logical method to formulate proposals and conclusions). Results. The current state of social responsibility of business in the domestic economy is considered. It is established that in recent years Ukrainian business has become aware of the need to meet the goals of sustainable development and implementation of measures for social responsibility. Analysis of the dynamics of companies participating in the UN Global Compact network by the years of their accession showed their growth in 2019-2021. It was found that a small number of Ukrainian companies implemented corporate social responsibility policies and only some of them had a clear strategy. A study of the dynamics of annual budgets of domestic companies for corporate social responsibility measures in 2019-2020 showed their instability. Most of the measures on corporate social responsibility in 2020-2021 were focused on programs to combat the COVID-19 pandemic, educational programs, projects to reduce gender inequality, and environmental programs were implemented. The main areas of business assistance during the war are financial assistance, humanitarian support, payment of taxes in advance, participation in information resistance, assistance to employees, IT support. The results of the polls show the importance of assistance to Ukrainians from domestic companies during the war, especially the Armed Forces of Ukraine and defenders. It is established that the key areas of corporate social responsibility in the near future will be: compliance with EU requirements, humanitarian assistance to victims and residents of cities, measures for children's education and adult education, medical assistance, environmental protection and security measures.