Abstract
The paper discusses the concept of social responsibility of higher educational institutions (HEI). The concept of corporate social responsibility was initially created for the commercial sector. With changes occurring in the external environment, this concept is now also being introduced in other areas, e.g. in HEI. The paper describes the qualitative part of research on the application of the concept of social responsibility within public HEI in the Czech Republic. Through the method of focus groups the article chases up the knowledge and relationship to problems of social responsibility of universities between two important groups of interest - current and potential students – and students´ requirements on universities.
Highlights
Corporate social responsibility (CSR) has become an important part of firms’ operations over the past decade
Tab. 1: Structure of scenarios implemented during group discussions with focus groupCurrent Students
There were group discussions held with potential university students studying their last year at secondary schools
Summary
Corporate social responsibility (CSR) has become an important part of firms’ operations over the past decade. Social Responsibility has become an increasingly important concept both within the European Union and globally, and it has become part of the debate about competitiveness and sustainability in the globalization context (Vasilescu et al, 2010). Many organizations have increased their investments in CSR either voluntarily as part of their strategy and vision or as a result of pressure from activist shareholders. In the European Union, the promotion of CSR reflects the necessity to defend common values and increase the sense of solidarity and cohesion. Enterprises of all sizes, in cooperation with their stakeholders, can help by means of CSR to reconcile economic, social and environmental ambitions (Vasilescu et al, 2010)
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