Social Responsibility as an Innovative Approach for Enhancing Competitiveness of Tourism Business Sector in Egypt

Abstract

The purpose of this article is to improve the understanding of the manner in which tourism companies deal with key stakeholders in relation to corporate social responsibility (CSR) in Egypt, focusing in particular on how tourism business sector companies can handle critical issues related to CSR and utilize these experiences in enforcing their regular social responsibility for gaining more competitive edges in the global tourism markets. The article methodology is based on collecting data from the Egyptian tourism companies through questionnaire forms. Statistical Means, Z test, and analysis of variance (ANOVA) are used to measure the social responsibility criteria in the Egyptian tourism business sector and to interpret the research outcomes. The research results explained that tourism business sector managers' attitudes towards CSR criteria are positive. They actually have defined policies regarding CSR and practice activities regarding CSR issues. However, CSR should be managed by a combination of handling unexpected episodes that threaten existing social responsibility and the long-term reduction of gaps between stakeholder expectations and the tourism business sector performance. Furthermore, CSR implies building and maintaining relationships with society through interplay between actors, resources, and activities for improving the competitiveness of tourism business sector companies in Egypt.