Abstract
Social responsibility and competitiveness in hotels: The role of customer loyalty
Highlights
Customers may be attracted towards organisations by perceiving how these organisations core values cope with social behaviours (Hui Tsai et al, 2015)
This paper investigates the role of Social Responsibility (SR) on competitiveness through the mediating role of customer loyalty
It can be concluded that different Social Responsibility extents including Economics, Social and Environmental Responsibilities significantly affect both competitiveness and performance including Popularity, Market Share and Recruitment and other Human Resource activities in the hotels sector
Summary
Customers may be attracted towards organisations by perceiving how these organisations core values cope with social behaviours (Hui Tsai et al, 2015). As long as the level of SR&S affects business and community can be enormous in short- and long-term, it is necessary that the level of the SR awareness is highlighted and recognized in different organisations (Kang et al, 2010) As such shift recognised, organisations need to create value by incorporating SR&S into their core strategies and operational practices, contributing to society. Tsai et al (2015) state that organisations who are able to incorporate environmental concerns would be able to advance safety, efficiency, and reduce their expenses This can be reflected on an enhancement of competitive advantage and may influence consumer behaviour and loyalty (Kang & Lee, 2010; Lee et al, 2013). Theoretical background on Social responsibility is presented followed by model development and hypotheses testing
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
