Abstract
AbstractKnowledge, through its first form (social representations), influences not only the construction of reality but also the construction processes of the Self. Starting from the idea that these processes take place through communication, this chapter will examine the dynamics connected to communicative events—including as narratives. Communication dynamics have changed with the spread of the new mass media and their new dimension lies between global and local. Communication, which conveys narratives, is nothing more than the construction of social reality. A large part of the knowledge and social representations that individuals share originates precisely from communicative events and media-type narratives—even that knowledge that appears personal. In contemporary society, constructing and reproducing social reality as constituting the self implies, therefore, interpreting the flow of information and knowledge that are transmitted by the media and bringing them back within the boundaries of everyday sociality.KeywordsSocial realitySocial RepresentationCommunicationMediaSelf
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