Social Policy at the 2004 Election

Abstract

Social policy appeared to be a key battleground at the 2004 Australian Federal election. Opposition Leader Latham announced major policies on Medicare, family support and taxation, and schools funding during the election campaign. Using sample survey data from the Australian Election Study 2004, this paper analyses how these policies may have influenced voters. In brief, although a significant proportion of electors identified these issues as being extremely important to them when they were deciding about how to vote, many made up their mind about how to vote around the time of the announcement of the election or before. This mitigated the potential effect that these major policies could have on the election outcome.Nevertheless, these policies were important and Labor had a significant policy advantage amongst those who were late deciders about how to cast their vote.