Social Networking Media: An Approach for the Teaching of International Business

Abstract

Internet technology and Web 2.0 applications have enabled social networking media to expand in ways that link people globally. By fostering communication, social networks hold immense potential for the enhancement of teaching, especially in the business arena. This article defines social networking and provides a framework for understanding the six categories of social media. It also describes specific applications of social media for the academic environment. It underscores the notion that learning business at the university level is not solely an instructor-led, one-way form of communication, but a student-led, two-way dialogue. An application of social media to an international business course is described. International trade, culture, and global HR management are selected topics that are enhanced by usage of social media. A mini-case study outlining how social media was incorporated into a course is furnished. Assessment data reveal that social media enhances student learning, satisfaction, and sense of connectedness. In its conclusion, the article argues that creatively applying social networking enables international companies, regions, and nations to achieve shared prosperity—thus reaping the benefits of sustained financial growth.