Social Network Analysis on Knowledge Sharing in Swiftlet Ranching Industry in Gua Musang

Abstract

This paper utilizes social network analysis to identify key stakeholders in Gua Musang's Swiftlet Ranching industry, focusing on knowledge shari ng in ranch management. The study underscores the pivotal role of government agencies as information distributors, revealing a modest 39.92% centralization closeness in knowledge sharing among stakeholders. Recognizing these influential stakeholders is crucial for implementing effective policies and information dissemination, essential for the industry's success and increased edible bird's nest production.