Social movement documentary practices: digital storytelling, social media and organizing

Abstract

ABSTRACTScholars and activists have studied social movement media for its potential to challenge dominant narratives, build community relationships and create social change. This paper presents a case study of two short-form documentary projects with Black Lives Matter 5280 and the Service Employees International Union, Local 105 in Denver, Colorado to explore how collaborative media-making projects assist in building local grassroots campaigns of racial and economic justice. The communication strategies as well as the distribution efforts via online social networks and community screenings are discussed in order to analyse how documentaries rely upon personal narratives to animate members and allies’ feelings and then connect them with traditional forms of organizing like community meetings and public demonstrations. The participatory aspects of filmmaking are viewed through democratic theory, which emphasizes the social relations of citizenship and shared communal values over material and cultural resources, rather than visual aesthetics or technical processes.