Social Media

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Foundational linguistic anthropological theories of community, identity, and multimodality, among other topics, offer invaluable insights into communicative practices on social media. Phenomena on social media also require researchers to continually adapt and update these theories—which were first conceptualized before social media became integral to everyday life—to account for the unique communicative possibilities afforded by constantly evolving digital technology. Like anthropological studies in in-person contexts, anthropological studies of language and culture online vary in scope, theoretical framing, and methodological approach depending on their central topics of inquiry. Social media can be studied within a primarily in-person ethnographic project as one of many sites of communication for members of a community in addition to (or overlapping with) contexts such as work, school, and the home. Social media can also be studied as primary sites of analysis through digital ethnographic approaches, typically focused on the communication patterns within a network or community of social media users on a single platform. Linguistic anthropological perspectives on social media are necessarily interdisciplinary, informed by scholarship in related fields including sociolinguistics, cultural anthropology, communication studies, and media studies. To this interdisciplinary understanding linguistic anthropology contributes a unique perspective attuned to the details of linguistic structure and the ways language and culture are mutually constitutive.