Social Media Use in the Public Sector: The Evolving Legal Landscape & Unique Challenges

Abstract

Social media, originally started as a personal and social networking tool, is now an essential resource in the workplace. The use of Facebook, Twitter, Blogs, Flickr, LinkedIn, YouTube and other social media applications in the workplace are not only widespread but are increasingly viewed as an essential resource. Employers use social media for recruitment, public relations, fundraising, disseminating information, instantaneous communication with stakeholders, and for many other purposes. Employees, on the other hand, use it for networking, job related activities, communication with colleagues about workplace issues, and often times for non-work related matters. The practical benefits of use of social media in the workplace cannot be overemphasized.