Social Media Use and Job Performance

Abstract

The objective of this research is to examine the conditions that make social media use at work yield higher benefit to employee job performance. Survey data were collected from 211 employees in Thailand. Results from partial least square regression analysis show that although the intensity of social media use at work positively affects job performance, the benefit is significantly higher when (1) employees encounter high job demands, (2) social media access is allowed in the workplace, and (3) social media are accessed mostly from a personal computer instead of from mobile devices. These findings suggest some implications regarding the workplace policy on social media access during work.