Social Media Usage and SME Firms in Kuwait

Abstract

Various company ecosystems are gradually changing because of social media and its nearly infinite capacities. As a result, growing companies worldwide are using this innovation to streamline their processes. The results of previous studies have not been consistent, even though the literature on ”SMEs’ use of social media is still in its infancy. During this, little observed data has been presented on the ’ ’technology’s suitability for SMEs, notably Kuwait. This study aims to close this research vacuum by examining how social media use affects ”SMEs’ long-term viability, especially in Kuwait. Keywords: Social Media Usage, SME Firms DOI: 10.7176/EJBM/15-5-04 Publication date: February 28 th 2023