Social media, learning, networking and promotion opportunities for tennis coaches

Mauricio Cordova

doi:10.52383/itfcoaching.v24i68.170

Abstract

   This article examines three trends that will shape the future of social media. From these innovations, five practical tools addressed to coaches with little experience in the use of social media are proposed. These resources are focused on the promotion of clubs or academies and professional career development through networking and self-learning. The latest innovations and trends in social media will be explored and from this, five recommendations for utilisation by tennis coaches will be proposed.  

Highlights

Nowadays, social media has transformed from being a simple space for entertainment, to becoming a meaningful resource for companies and organisations that seek to establish closer relationships with their groups of interest
A second characteristic is the fast level of innovation in the operative systems as well as in the mobile devices that have permitted a higher number of users to be interconnected
Kemp (2015), showed that internet traffic produced by fixed devices has decreased 13% and mobile devices account for 38% of overall web traffic

Summary

INTRODUCTION

Social media has transformed from being a simple space for entertainment, to becoming a meaningful resource for companies and organisations that seek to establish closer relationships with their groups of interest. From a tennis coaching perspective, this platform may seem quite attractive given the comprehensive amount of free available resources such as tutorials, speeches, and point sequences among others Another social networking site that has gained mass amounts of popularity over the last few years is Instagram, an online mobile photo/video-sharing platform where users can upload and share high quality images and other visual resources on various social network websites. FIVE BASIC TOOLS FOR COACHES BEGINNING IN SOCIAL MEDIA From the trends that have just been outlined, five basic tools are presented for coaches that can be used in order to take advantage of these resources as a means of promoting local activities, as well as to continually develop a professional career in tennis. If you are willing to accept this challenge as group administrator, you should be ready to respond as soon as possible to comments and questions from group members

Improve your designs with these free online resources

Start producing your own videos

Findings

CONCLUSION