Social Media in Sports Industry- Impacts, Trends and Future: A Review

Abstract

With the increasing use of smartphones and easy access to internet services worldwide, social media is playing a crucial role in modern communication. Today, most of the global population is highly inclined towards social media platforms, making them a part of their day-to-day lives. It has become an exceedingly interactive tool that has resulted in effective communication and a platform where one can put forward their own opinion. Associating with various social media platforms, numerous organizations are branding their own houses seamlessly. In the world of sporting ventures, social media has become a pathway for global outreach. Various sports houses employ social media platforms to interact with their fans and embarking on their global presence. In this review paper, an in-depth study has been carried out to review the impact of social networking usage in the world of the sporting industry, along with its recent global trends and future aspects.