Social Media Continuance Intention from the Perspective of Uses and Gratifications Theory: A Systematic Literature Review

Abstract

The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual frameworks in studies of continuance use intention among social media users. The PRISMA method is used to review 18 articles drawn from the Scopus and Google Scholar databases. From the analysis, 14 theories or models other than U&G, and a complete framework of causal relations emerge. It is recommended that future research on social media should include a greater diversity of perspective, investigate a wider range of research topics, and adopt different theories or models.