Social Media and ‘Japa’ Syndrome: Exploring the Roles of Online Platforms in Shaping Migration Trends

Abstract

Social media platforms have emerged as influential players in shaping japa trends, offering a dynamic space where individuals explore, discuss, and navigate migration pathways. By providing unprecedented access to information, facilitating networking and connections, showcasing aspirational lifestyles, and amplifying migration narratives, social media platforms exert a significant influence on individuals’ migration trajectories. In the light of the above, this study examines social media and japa syndrome by exploring the roles of online platforms in shaping migration trends. The study was anchored on the uses and gratification theory, and data were collected using the desk research method. Findings reveal that social media has significantly altered the landscape of communication and information dissemination globally, including Nigeria. The study also reveals that online platforms play a crucial role in shaping migration trends and aspirations by influencing individuals’ perceptions, providing access to information, and facilitating connections with diaspora communities and potential destinations. Based on the findings of this study, it was recommended that online platforms should implement robust mechanisms to verify the accuracy and credibility of migration-related information shared on their platforms. This can involve partnering with reputable organizations such as international agencies, academic institutions, and government bodies to ensure that users have access to reliable and up-to-date information about migration processes, policies, and destinations.