Social media and family investment behavior

Abstract

This study delves into the intricate connections between family investment habits and social media. Through an analysis of social media use patterns, information exposure, family financial literacy, and the impact of social media on investment decisions, this research aims to shed light on the intricacies that characterize contemporary family investment plans. Using regression models to examine data from 75 countries between 2000 and 2022, this research aims to illuminate how social media users see financial risks and the relationship between exposure and risk tolerance. Furthermore, the study examines how social media plays a part in long-term budgeting, specifically whether families use it to set investment targets. This research also looks at how people in a family use technology and how social media affects people's openness to new financial tools. Additionally, it investigates the effects, both good and bad, of social media on family conversations on money and investing. The thorough examination of these factors in this research sheds light on how family investing habits have evolved in the digital era. The findings of this study reveal the impact of internet media on family financial dynamic cycles, which is of great importance to scholars, professionals, and lawmakers.