Social Media and Democracy: Facebook as a Tool for the Establishment of Democracy in Pakistan

Abstract

This study investigates and describes the utilization of one of the Social Media’s platform Facebook, which is a helpful tool for the establishment of democracy with in a state and political involvement in the general election of Pakistan. The study examines the opinions and political efficacy of the Facebook members and groups whose discourses about the democracy and general election system of Pakistan are becoming popular. The topic was chosen as the relevance of the establishment of democracy and political participation to Facebook opinions and discussions about Pakistani democracy and political participation among the Pakistani people of different age groups, gender and qualification. The thesis consists of mixed methods, applying both quantitative and qualitative. The sample size is 247 out of population 455. The instrument as questionnaires was measure of opinions of the respondents. Hypotheses were tested and found positive as the findings of this learning. This finding would contribute to determine the positive role of social medial platform Facebook role in the establishment of democracy and political participation in Pakistan.