Abstract

With the advent of the information age, social media has become the main way for people to communicate and interact online, and has become a powerful communication medium in the world. This also directly expands the market of social media, greatly broadens the audience's horizons, and better meets the diverse needs of the audience. Research shows that the creativity of college students is on the decline, and interest in creativity has grown in recent years as the field of education places great emphasis on the performance of creativity. As the main pillar of social media usage, college students are inextricably linked with social media platforms, which influence the creativity of college students. Starting from the current situation of Chinese college students' creativity, this paper analyzes the relationship between social media and college students' creativity combined with the current situation of social media.

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