Social Media and Affordable Internet Marketing for Small Businesses

Abstract

The article examines the features of social networks as an accessible marketing tool for small businesses. The current directions of marketing in social networks are specified and the features of such marketing are highlighted. Various tools are compared and their applicability in the context of small business Internet marketing is assessed. The potential advantages of marketing in social networks are clarified, associated with speed of response, relatively low costs, lack of focus on a local audience, etc. Marketing strategies in social networks are defined and disclosed, and issues of their development are addressed. Based on the results of the study, conclusions are drawn about the resulting importance of small business marketing on social networks.