Social Media 101 for Journals: How to Create and Sustain an Effective Campaign

Abstract

MODERATOR: Kelly Hadsell Federation of State Medical Boards SPEAKERS: Alexandra Kahler KnowledgeWorks Global @KWF_Info_Mgmt Betsy Donahue Digital Science Philadelphia, Pennsylvania @BetsyDonohue Glenn Landis American Society of Hematology Washington, DC REPORTER: Emilie Gunn American Society of Clinical Oncology Alexandria, Virginia @emiliemgunn More and more journals are using social media these days for many different purposes. Regardless of your organization’s goals in social media, it is important to be strategic about it, and a session at CSE’s 2022 Annual Meeting highlighted some ways that journal editors can launch and sustain a successful social media campaign. Being active on social media is not a “plug and play” type of project. It requires planning before you get started, care and feeding during a campaign, and reflection and analysis once a campaign is complete. All three speaker sessions addressed the various considerations of setting up social media and successfully using it to promote a journal. Getting Started on Social Media Before you get started with a social media channel, make sure you have specific goals for the use of social media. In his presentation, Glenn Landis, Senior Director of Publications at the American Society of Hematology, advised attendees to determine what purpose they want social media to serve for their journals. Some journals use social media to increase engagement between authors and the journal, some want to improve discoverability of their journal content and in turn increase citations, and others use social media to strengthen their brand. Each journal, even if it comes from […]