Abstract
Social Marketing: Is It an Approach to Promote Screening Tests for Women’s Cancers?
Highlights
Cancers in womenCancer is a leading cause of premature death and disability, especially in women
The most common cancer in women is breast cancer, and the fourth rank belongs to cervical cancer [1]
More than two million women are diagnosed with breast or cervical cancer worldwide [2]
Summary
Social Marketing: Is It an Approach to Promote Screening Tests for Women’s Cancers?. Cancer is a leading cause of premature death and disability, especially in women. As an approaches applied to achieve behavior change, uses commercial marketing principles and techniques to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society. It provides an approach for determining the barriers and benefits that are relevant to underserved women and for designing multi-strategy interventions that reflect their service needs and preferences. This paper aimed at introducing social marketing as a less well-known approach to behavior change in the field of gynecology and its application for women cancer screening services
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