Abstract
We examined the role of social marketing programs in preventing and controlling obesity, by identifying and gathering anti-obesity communication materials and program materials from a variety of English-language websites around the world. A qualitative analysis of these materials revealed many anti-obesity programs and campaigns running in the USA and Canada, and a few in Australia and the UK. Our review provides a description of the key themes and messages being used in anti-obesity campaigns, including food guides and physical activity guidelines, and discusses how the campaigns agree with theProtection Motivation Theory. In addition, the review compares sources of funding, campaign components, and target population. Recommendations for practitioners are provided.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
