Abstract
The article considers the features of social innovations, by which we mean new methods, ways of achieving social result in accordance with the goals of society for a fuller use of human resources. To analyze the impact of social innovations on sustainable development, it is advisable to divide them into two groups. Social innovations of the first kind include public and private transactions that are aimed at improving human capital. Social innovations of the second kind involve consideration of external social effects arising from any innovative activity. In the new interpretation, the innovative trajectory of sustainable development can be represented by the following sequence: new advanced technologies, new competitive goods demanded in the world market, new local and global markets, new organizational forms, institutions and approaches to regulation of innovative activity, new methods, ways to achieve social result in accordance with the purposes of society on more complete use of human resources.
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