Abstract
Social influence plays a significant role in shaping consumer behavior, and research in this area comprises a substantial portion of the literature. Despite the vast number of studies conducted over the decades, no comprehensive evaluation of the current state of research or potential gaps for future investigation has been performed. Therefore, the primary objective of this study is to conduct a hybrid systematic literature review to provide an overview of the current status of research on social influence in consumer behavior employing bibliometric analysis. The study also utilizes the Theory-Context-Characteristics-Methodology (TCCM) framework to evaluate the theories, context, characteristics, and methodologies used in this field. Ultimately, this study offers implications for both scholars and practitioners and provides directions for future research in this area.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.