Social entrepreneurship governance as an innovative form of doing business

Abstract

Introduction. This paper is devoted research to the social entrepreneurship. The research: the nature, classification, business structure, problems and prospects management of social entrepreneurship. Social entrepreneurship is a relatively new instrument that, through the application of innovative entrepreneurial income generation concepts, addresses both local and state social challenges. Social entrepreneurship signals the imperative to drive social change, and it is that potential payoff, with its lasting, transformational benefit to society, that sets the field and its practitioners apart. The purpose of the paper is to improve the definition of "social entrepreneurship" as an innovative mechanism for doing business, to determine the classification characteristics of such enterprises and the formation of approaches to optimal management of them with the achievement of a certain social effect. Results. The paper defines the concept of "social entrepreneurship" as a tool for solving existing social problems on an innovative basis using the principles of creativity and self-sufficiency. The necessity of using the institution of social entrepreneurship for the development, financing and implementation of innovative solutions in terms of social, cultural or environmental problems is proved. The main features of social entrepreneurship are highlighted. The features of social entrepreneurship in Ukraine are investigated and the main problems that impede the spread of social entrepreneurship are identified, ways of solving them are proposed. Conclusion. The determining factor in the growth of social entrepreneurship is social pressure, which encourages people to do something for society, but, at the same time, does not exclude the factor of monetary gain, without which it is difficult to survive in this world. The necessity of forming a legislative mechanism for the regulation of social entrepreneurship is justified. For the development of social entrepreneurship in Ukraine needs to create an extensive legislative framework regulating social entrepreneurship; increasing the state's role in financing social projects in the initial stages; informing the public and authorities about the role and activities of social entrepreneurs.