Abstract
Small and medium enterprises (SME’s) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept. In the economic strike, SME's could sustain the price of several staple goods that are related to society livelihoods such as food and attire. South Kalimantan Province was well known for its authentic fabric namely sasirangan produced by local SME's spread all around the area. SME's are nowadays are inseparable from IT particularly that related to social media to promote their product. The use of IT infrastructure and platform were usually centered in the large city mainly in the capital of province such as Banjarmasin. As an alternative, the use of social media could be employed to empower SME's at county area. This study was aimed to understand the attitude of county area SME's on the use of social media for commerce purposes. The sample involved in this study was 45 Sasirangan SME’s on 5 off-capital counties at South Kalimantan Province. These works use PLS-SEM due to the nature of research was explore the interaction amongst the variable (exploratory factor analysis). The finding shows that in general, SME's entrepreneur has a great willingness to use their social media for commerce purposes. A further discussion of research finding and research limitation will be further discussed in the end of paper.
Highlights
1.1 Research BackgroundSmall Medium Enterprises (SME’s) has known for decades for their contribution in establishing a self-sufficient based economic system (Sonia & Gianto, 2018)
The research objective was to give an insight of social media framework that related to social commerce in areas in Indonesia
Social commerce was a new stream in social media and commerce due to the rise of social media popularity in decades
Summary
1.1 Research BackgroundSmall Medium Enterprises (SME’s) has known for decades for their contribution in establishing a self-sufficient based economic system (Sonia & Gianto, 2018). In Indonesia ,most of SME's arise from local-based product varies from food to wear products. Those products were repackage considering the today's customer preference, where the turnover happened (Salavou, Baltas, & Lioukas, 2004). Sasirangan has become the local fabric produced originated from Banjarese ancestor. The most Sasirangan industry was located in the capital city of Banjarmasin, South Kalimantan Province. These facts were related to the available infrastructure in near Banjarmasin that provide ease of access both for information seeking or transportation necessity (Farida & Zakky, 2017; Sasongko, 2018).
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