Abstract
PurposeThe aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking.Design/methodology/approachThis paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested.FindingsThe major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology.Originality/valueSocial cognitive theory provides a useful explanation for youth's intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.
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