Abstract

Social attitude is formed under the influence of social environment and culture during a certain time period. Most social members possess common and consistent psychological characteristics and behavioral patterns that become template influencing the rest of social members. For Chinese society during the transitional phase, social attitude presents with dynamic diversity due to changes in social environment. It also demonstrated its complexity due to the merge and collision between Eastern and Western cultures under globalization. Studies on social attitude have become quite difficult. The research strategy we conducted on social attitude includes 3 aspects: (1) measurement on social psychology and social attitude, (2) observation and experience about social life, and (3) in-depth analysis of typical social events.

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