Social and university networks. Study on the perception of privacy and its management

Abstract

Virtual social networks have established themselves as the tool for greater communication between young university students. Through them, they allow the exchange of information, in addition to sharing experiences and creating social relationships quickly. This article determines indices of factors to explain the use of social networks in students; On the other hand, there are bad practices in the use of these, exposing personal information. Some of the main dangers in social networks are identity theft, spam, cyberbullying, defamation, sexting and sextortion, to name a few. The objective of the current work is to analyze the use of social networks by university students, since this can be explained by the factors of integrity, ease of use, attitude, and intention. Likewise, it is directly related to the satisfaction of the needs of inclusion, belonging and social recognition. The study was carried out in the population of four programs belonging to the Universidad Veracruzana (UV), specifically the Faculty of Accounting and Administration (FCA), and although the four programs can be considered as digital natives, the data expose that they require education in terms of digital literacy. It also analyzes how to manage these social networks and know how informed they are about: the privacy notices that social networks handle, with whom they expose personal information and what happens to the information they publish, also, knowledge regarding security measures in social networks.